Live Sports Media. Linear & Streaming.

Built to Connect.
Designed to Perform.

A specialized agency for live in-game sports media — planning and buying premium inventory and sponsorships across linear and streaming, with direct team, league, and network relationships.

Our mission is to bring clarity and cohesion to the complex world of sports media — uniting local and national network access, strategic insight, and meaningful relationships to create impactful, results-driven sports marketing campaigns at an efficient price.

Guided by the symbolism of a mosaic — unity, resilience, and transformation — we help brands connect every piece of the media landscape to achieve powerful, measurable growth.

25+ years navigating the sports media landscape — together.

The live sports media landscape is complex, fragmented, and evolving faster than ever. We leverage decades of industry experience and a deep network to unlock the best access to live sports inventory — including first look at marketplace opportunities, at the best prices, ensuring incremental value and flawless delivery.

The people behind the plan.

Rick Sauric

Founding Member

Bio coming soon.

Arielle Gottlieb

Founding Member

Arielle Gottlieb has over 17 years of experience in the media industry specializing in digital, streaming, and CTV media.

Patty Caimi

Founding Member

Patty brings 26 years of experience navigating the evolving media landscape. She began her career as a media buyer in Chicago, partnering with major national brands, and has spent more than two decades driving television and digital sponsorship success at NBC and leading regional sports networks. Her deep industry relationships and integrated perspective help brands connect the right opportunities with measurable results. When she's not working in sports, Patty and her husband are most often found cheering on their three boys from the stands.

Paul Vikan

Founding Member

Bio coming soon.

A specialized agency for live in-game sports media.

Planning and buying premium inventory and sponsorships across linear and streaming — backed by direct team, league, and network relationships across pre-game, in-game, and post-game windows.

  1. 01Innovative sports sponsorship strategy
  2. 02Media buying and planning
  3. 03Direct & programmatic buying
  4. 04Rights negotiation and activation
  5. 05Analytics, optimization, and reporting

Full-stack live sports media. Linear and streaming.

Planning and buying across every inventory type that matters in live sports — from sponsorships and premium features to direct and programmatic streaming — so your message meets the fan wherever they're watching.

Linear

Linear advertising

Pre, in, and post-game spots

Various ad-length placements across every window — lead-in, live action, and post-game wrap.

Premium features

Game and segment entitlements, stat graphics, instant replays, and other high-visibility branded moments.

Sponsorships

Team, network, and league sponsorship packages — negotiated direct.

Digital

Streaming advertising

Pre, in, and post-game

Placements across every streaming window the fan watches — CTV, OTT, and league apps.

Premium features

Exclusive and high-visibility digital placements tied to the live experience.

Direct and programmatic

Direct deals with teams and platforms, plus programmatic access for addressable scale.

How a buy comes together.

The actual order of operations — from brief to post-campaign read. Built around live-sports complexity: sponsorship packages, direct team deals, and linear + streaming inventory all working as one plan.

  1. 01

    Discovery

    Brief & brand fit

    We pressure-test the brief — audience, KPIs, geography, category conflicts — before a single dollar is allocated. If live sports isn't the right spend, we'll tell you.

    Deliverable Opportunity memo

  2. 02

    Planning

    Season architecture

    Sponsorship mix, in-game inventory, pre and post-game windows, linear vs. streaming split — mapped across the leagues and teams that fit your audience. One integrated plan.

    Deliverable Media plan

  3. 03

    Negotiation

    Rates & terms

    Sponsorship terms, inventory rates, and direct team packages negotiated against live market conditions. Every quote benchmarked, every concession logged, every make-good tracked.

  4. 04

    In-flight

    Activation & optimization

    Once flights are live, we watch and optimize them. Underperforming campaigns get attention, over-index windows reinforced, storylines capitalized on in real time.

    Cadence Monthly client review

  5. 05

    Post-campaign

    Read & recommend

    Full-funnel reporting with attribution partners, competitive context, and a clear recommendation for the next window — including whether to spend more or less.

    Deliverable Post-buy + next plan

“Live sports is where attention still lives — and where the deals are most complicated. Our job is to simplify it: sponsorship, inventory, linear, streaming, direct team deals, all in one plan, at the right price.”

— Mosaic Sports Media Group Leadership

Relationships we didn't build yesterday

Four decades of direct lines to networks, RSNs, and league offices. We don't cold-email rate cards — we call them.

Specialists, not generalists

Live in-game sports media is the whole business — sponsorships, inventory, linear, streaming. Not a department inside a bigger agency. That focus is why our numbers come in sharper.

One plan across linear and streaming

Fans watch across broadcast, RSNs, and streaming — sometimes in the same game. We plan and buy across all of it so the audience sees you wherever they are.

Have an opportunity? Send us an RFP.

We'll respond with a fit assessment and an opportunity memo — not a pitch deck.

Trusted by — coming soon.