Process
The actual order of operations — from brief to post-campaign read. Built around live-sports complexity: sponsorship packages, direct team deals, and linear + streaming inventory all working as one plan.
Discovery
We pressure-test the brief — audience, KPIs, geography, category conflicts — before a single dollar is allocated. If live sports isn't the right spend, we'll tell you.
Planning
Sponsorship mix, in-game inventory, pre and post-game windows, linear vs. streaming split — mapped across the leagues and teams that fit your audience. One integrated plan.
Negotiation
Sponsorship terms, inventory rates, and direct team packages negotiated against live market conditions. Every quote benchmarked, every concession logged, every make-good tracked.
In-flight
Once flights are live, we watch and optimize them. Underperforming campaigns get attention, over-index windows reinforced, storylines capitalized on in real time.
Post-campaign
Full-funnel reporting with attribution partners, competitive context, and a clear recommendation for the next window — including whether to spend more or less.